BUSINESS TIPS: ARE YOU SACRIFICING PROGRESS FOR PERFECTION?

Sacrificing progress for perfection will deal a death blow to any business.  Sometimes you need to let let good enough be good enough, even if it isn’t easy. Let me ask you a question (I promise, it’s related to the topic at hand): What problem is your business best suited to solve? And how can you draw your customers’ attention to your solution to their problem?

If you can get your customers to focus on your solution and how it will make their lives easier/better/happier, then your customers won’t even notice superficial flaws in your business. Customers will remember you for solving their problem. And you can continue tending to the other details as your business grows.

Check out Colgate’s 2012 ad campaign to promote its dental floss:

 

These images are highly effective in drawing your attention to the problem that the dental floss solves. The images are so effective that you don’t notice some pretty big (intentional) photoshop flaws: an extra arm, an extra finger, a missing ear.

Take a moment and consider your business. Are there some things preventing you from launching a new business, releasing a new product or making the next move to grow and expand?

Don’t get me wrong. Details are important. Quality is important, too. But so is getting started and building momentum. If you refuse to back out of your driveway in the morning until you know that the roads are perfectly paved and all stoplights are green, you will go nowhere.

If you feel yourself getting stuck because things aren’t “just right,” ask yourself whether perfection is costing you progress on your path to profit. As Roy H. Williams would say, if it’s worth doing, it’s worth doing badly…at least until you learn to do it better. Besides, people will respect you more if they know you have some flaws.

So go ahead and do that thing that’s been holding you back. If it’s not perfect, do it anyway.